About
We build practical technology for small businesses.
Yimtor is a company that builds practical technology and services for small businesses and working people in Thailand. Our Thai name, ‘ยิ้มต่อ’, means “a smile that carries on.”
What we do
We help with two everyday scenes: the shop and the ride
We run ThaiQROrder, a QR ordering and POS service for restaurants and cafés, and Smile Taxi Service, a ride booking service that connects customers and drivers. We will keep adding the services a small business needs every day, such as bookings, customer management and work automation.
By offering good technology at a fair price, we aim to close the technology gap that comes with a business’s size and budget. We take repetitive work and needless burdens off business owners so they can focus on their work and have more room in their lives.
Our name
ยิ้มต่อ — a smile that carries on
‘ยิ้ม’ (yim) means smile and ‘ต่อ’ (tor) means to carry on. Yimtor is simply the Thai name written in Latin letters. It is our promise to be a company where the smile from one better day passes on—from a customer to a shop, from a driver to a family.
What we believe
Three principles we work by
- 01
Technology everyone can use
We design features and prices so that even a small shop can adopt and use them easily.
- 02
Solutions the work actually needs
We listen to the real difficulties of our customers and keep improving services that are used every day.
- 03
A business that grows together
We build fair relationships with customers, drivers and staff, and share the benefits of growth with the community.
Technology shows its value when someone’s day gets better. When an owner’s work gets easier, a driver gets more chances and a customer feels safe—Yimtor’s smile carries on too.
Direction
Where we are going
From two services to a small business’s whole day
Starting with orders and rides, we will turn the work small businesses face every day—bookings, customer management, work automation—into services.
Keeping prices fair
No business should miss out on good technology because of its size or budget. We keep prices at a level where even a small shop can start without worry.
Sharing the benefits of growth
In 2027 Smile Taxi plans to start “Smile Return Journey” on a few Isan routes: cars that drive empty back from long trips out of Bangkok and Pattaya will offer free or supported rides to elderly people and families who find travel hard.
Milestones
Recent steps
- 2026.09
Smile Taxi opens nine regional sites
Sites for Sukhothai, Ayutthaya, Ratchaburi, Ban Phe–Koh Samet, Korat, Khon Kaen, Ubon Ratchathani, Udon Thani and Sai Yok opened at once, reaching the north, Isan and the west.
- 2026.10
ThaiQROrder 2.0
Online payment into the shop’s own Stripe account, bill splitting, a self-order kiosk, staff accounts, accounting and stock. (Web 7–8 October, apps 11–12 October.)
- 2026.10
ThaiQROrder 2.1 and 2.2
Discounts on the bill, the shop’s logo on receipts, two opening periods a day and a PromptPay QR shown on the shop’s own phone, among others. The latest app is 2.2.7 (27 October).
- 2026.10
Yimtor is launched
The business that runs both services took the name Yimtor (ยิ้มต่อ) and opened its company website.
Company facts
At a glance
- Company name
- Yimtor
- Thai name
- ยิ้มต่อ (“a smile that carries on”)
- Owner
- Suphansa Rueangsukhon
- Head office
- No. 99, OSC Building 4F, Moo 5, Kingkaew Rd, Racha Thewa, Bang Phli, Samut Prakan 10540
- Services
- Smile Taxi Service · ThaiQROrder
- Website
- www.yimtor.com
FAQ
Frequently asked questions about Yimtor
What is Yimtor?
Yimtor (ยิ้มต่อ) is a company that builds practical technology and services for small businesses and working people in Thailand. It runs ThaiQROrder, QR ordering and POS for restaurants and cafés, and Smile Taxi Service, a ride booking service.
What does “Yimtor (ยิ้มต่อ)” mean?
It is Thai for “a smile that carries on.” ‘ยิ้ม’ means smile and ‘ต่อ’ means to carry on; Yimtor is the Thai name written in Latin letters.
Who owns and runs Yimtor?
Yimtor is owned and run by Suphansa Rueangsukhon.
Are ThaiQROrder and Smile Taxi Service run by Yimtor?
Yes. Both services are run by Yimtor. You use them on their own websites (www.thaiqrorder.com, www.smiletaxiservice.com) and apps.
Where is the head office?
The head office is at No. 99, OSC Building 4F, Moo 5, Kingkaew Rd, Racha Thewa, Bang Phli, Samut Prakan 10540.
How do I contact Yimtor?
Use the form on our contact page. For help with a taxi booking or with running a shop on ThaiQROrder, each service’s own support channel is faster.
Have something to build together? Tell us.
We welcome partnership proposals and questions about our services.