Brand

A brand that looks like a smile

The Yimtor logo is a single smiling face. The rounded square stands for technology as close at hand as a favourite app; the smile, for the better day it brings.

Symbol

One smile

1234
  1. 1

    The smile

    The look on a face when someone’s day gets better: the ‘ยิ้ม’ (smile) of our name, drawn as it is.

  2. 2

    Two upright eyes

    Listening to customers to the end and keeping an eye on the work as it happens.

  3. 3

    The rounded square

    Like an app icon you hold every day: technology that is easy and familiar.

  4. 4

    Orange

    Thai sunshine, warm hospitality and the energy of people at work.

Logo

Logo versions

  • Light background
    Dark background
    Orange background

    Horizontal

    The default: website headers, documents and business cards.

  • Light background
    Dark background
    Orange background

    Stacked

    For square spaces and covers.

  • Light background
    Dark background
    Orange background

    Symbol

    For small spaces: app icons, favicons and profile pictures.

  • Light background
    Dark background
    Orange background

    Wordmark

    For narrow horizontal spaces where the symbol does not fit.

Usage

Clear space and minimum size

Clear space

Keep at least a quarter of the symbol’s height free around the logo.

Minimum size

Symbol: 16 px on screen, 6 mm in print. Horizontal logo: at least 96 px wide on screen.

Please don’t

  • Stretch or squash it

  • Change its colours

  • Add shadows or outlines

  • Tilt or rotate it

  • Place it straight on a busy photo

  • Change the face

Colour

Built around orange

Tap a code to copy it.

  • Yimtor OrangeRGB 248 107 29Brand colour · logo
  • SunriseRGB 255 160 74Light orange · gradient start
  • EmberRGB 236 85 18Deep orange · gradient end
  • Orange InkRGB 194 65 12Text and links on light backgrounds
  • InkRGB 29 29 31Body text
  • PaperRGB 251 248 245Light background

Typefaces

Easy-to-read sans serifs

  • Pretendard

    Good technology, so smiles carry on. 좋은 기술로, 미소가 이어지도록.

    Korean and Latin · SIL Open Font License 1.1

  • Noto Sans Thai

    ยิ้มต่อ — เทคโนโลยีที่ดี เพื่อให้รอยยิ้มส่งต่อกันไป

    Thai · SIL Open Font License 1.1

On screen

Clear like glass, calm in motion

  • Glass

    Information sits on translucent, glass-like surfaces that let the colour behind them show through softly.

  • Generous space

    One message per screen, told with large headings and short sentences.

  • Restrained motion

    Movement only when it means something, short and soft. We respect the “reduce motion” setting.

Brand architecture

The company brand and the service brands

Each service keeps its own logo and colours. When the company is named alongside a service, we write “Operated by Yimtor.”

YimtorCompany brand

Downloads

Logo files

You may use the logos freely to refer to Yimtor and its services. For anything else, please contact us.